Ford Bronco · Memphis, TN
The Complete Ford Bronco Buying Guide in Memphis
Trims, off-road capability, and what it actually costs to drive one home — everything a Memphis buyer needs before stepping onto a lot.
View Bronco InventoryQuick Answer
Landers Ford Memphis is a factory-authorized Ford dealership carrying new Bronco two-door and four-door models across the lineup, from Big Bend to Raptor-adjacent Badlands and Wildtrak trims. Buyers in Memphis get manufacturer financing, real trade-in offers, and a service team trained specifically on Bronco's locking differentials and GOAT Mode drivetrain — something independent used-car lots can't offer.
Why the Bronco Fits Memphis Driving
Most Bronco ownership in the Mid-South looks less like rock crawling and more like a daily commute that occasionally detours onto gravel, flooded low-water crossings after a storm, or a weekend trip toward the hill country east of the city. That split personality is the main reason it outsells more purpose-built off-roaders in this market — a Memphis buyer isn't choosing between a daily driver and a trail rig, they're getting both.
Monday–Friday
The Commute
Quiet on I-240, comfortable at highway speed, easy to park — nothing about the on-road ride hints at what it can do off it.
Saturday
The Detour
Gravel access roads, a flooded low-water crossing after a storm, a trailhead east of the city — capable the moment the pavement ends, no lift kit required.
Bronco Trim Lineup at a Glance
Ford sells the Bronco in seven distinct trims, and the gap between the base Big Bend and the top-tier Raptor is bigger than most shoppers expect — it touches ground clearance, axle hardware, and even how the doors come off. Rather than duplicate every spec here, we've broken the full lineup down trim-by-trim, including ground clearance and available drivetrain hardware, in our Bronco trim feature and clearance table.
- EntryBig Bend & Black Diamond
The value entry points, still four-wheel drive with a bash plate standard.
- ComfortOuter Banks
Leans into comfort and tech without losing off-road hardware.
- Off-RoadBadlands
The trim most serious off-roaders buy: front and rear locking differentials, disconnecting sway bar.
- PerformanceWildtrak & Everglades
Tuned for high-speed desert running and water fording, respectively.
- ExtremeRaptor
The widest, most powerful Bronco Ford builds.
Bronco vs. Jeep Wrangler: The Question Every Buyer Asks
Almost every Bronco shopper cross-shops the Wrangler at some point, and the honest answer is that both are excellent at the same job in slightly different ways.
We've laid out the differences that actually matter — ground clearance, water fording depth, interior tech, and long-term reliability data — in a full side-by-side in our Ford Bronco vs. Jeep Wrangler comparison.
New vs. Used: What Landers Ford Memphis Offers
Because the Bronco relaunched in 2021, the used market is still thin and prices haven't softened the way they have on longer-running models.
A new build with the exact trim, color, and roof configuration you want often costs close to what a lightly-used one demands secondhand — without the unknown history.
Our sales team can walk through current allocation, upcoming builds, and factory order timelines in person, and our Bronco specialists on staff handle these orders regularly enough to give a realistic delivery estimate rather than a guess. Before deciding whether to order or buy off the lot, it's worth checking current Bronco inventory — if the trim, color, and top combination you want is already sitting on our lot, there's no reason to wait on a build slot.
Colors, Options, and Ordering Timing
If you're custom ordering rather than buying off the lot, two things move the timeline more than anything else: paint color and top style. Certain colors run in limited production windows tied to Ford's build calendar, and specialty tops (like a partial or full soft top on a trim that also offers a hardtop) can add to the wait versus a standard Molded-In-Color hardtop.
Expert tip: if timing matters more to you than color, ask which in-production configurations are closest to your target trim before locking in a custom order — it's often the fastest way to get the hardware you want sooner.
Off-Road Capability: GOAT Modes Explained
Every Bronco ships with Ford's Terrain Management System, branded GOAT Modes (Goes Over Any Terrain). A dial on the console switches between settings that adjust throttle response, traction control, and — on equipped trims — the locking differentials automatically:
For a Memphis driver, the practical value shows up in the shoulder seasons: a sudden downpour turning a gravel access road to mud, or an early-morning frost making a boat ramp slick. Switching modes takes one twist of the dial, not a trip underneath the vehicle.
Financing a Bronco in Memphis
Ford Motor Credit runs regular incentive programs on Bronco financing and leasing that change monthly, and they stack differently depending on trim and whether a trade-in is involved. Our financing team can run current rates against a specific trim before you commit to a build, so the number you see on the lot matches what you actually pay. Leasing tends to make more sense for buyers planning to move to a newer trim in a few years; financing tends to make more sense if you intend to keep the Bronco long enough to add aftermarket accessories without worrying about lease-end condition standards.
What Moves Your Rate
- Trim & installed options
- Trade-in value, if any
- Credit approval terms
- Lease vs. finance term
Owning a Bronco Through a Memphis Summer
Mid-South summers bring a specific ownership consideration Bronco shoppers in drier climates don't have to think about as much: heat and humidity's effect on a removable soft top or hardtop panels left off for weeks at a time. Ford's Molded-In-Color hardtop panels store in the garage without much fuss, but soft tops benefit from being folded and stored properly rather than left bunched in the cargo area during peak summer heat, which can accelerate wear on the fabric and seals over several seasons.
Winter brings the opposite consideration: door and window seals can stiffen in a cold snap, so a quick check before removing doors on a 30-degree morning saves wear on the seals themselves.
Why Buy Your Bronco From Landers Ford Memphis
Full
Factory Bronco allocation
Trained
Bronco-specific technicians
Honored
Ford new-vehicle warranty
As a franchised Ford dealer, Landers Ford Memphis services what it sells — our technicians are factory-trained on Bronco-specific systems like the electronic locking differentials and removable Molded-In-Color hardtop. Reach out directly with any questions about current inventory or a custom order.
Frequently Asked Questions
Is the Ford Bronco good for daily driving in Memphis?
Yes. Base and mid-range trims ride comfortably on pavement and handle interstate speeds without the harshness some off-road-focused SUVs have. The tradeoffs show up mainly in wind noise around the removable roof and doors, not in everyday drivability.
What is the difference between Bronco Badlands and Wildtrak?
Badlands is built around technical, low-speed off-roading with front and rear locking differentials and a disconnecting front sway bar. Wildtrak swaps some of that rock-crawling hardware for a tune suited to higher-speed desert running, including a different suspension calibration.
Can you remove the doors and roof on every Bronco trim?
Yes, every four-door and two-door Bronco is designed with removable doors and a removable roof across the trim lineup, though the specific roof material (soft top vs. hardtop) varies by which one is selected at order or purchase.
How long does it take to get a custom-ordered Bronco in Memphis?
Order timelines depend on trim, roof configuration, and current Ford production scheduling, and they shift throughout the model year. Our staff can give a build-specific estimate once an order configuration is selected.
Does Landers Ford Memphis have Bronco Sport as well as the full-size Bronco?
Bronco Sport is a related but distinct model built on a different platform than the full-size Bronco, aimed at buyers who want Bronco styling and capability in a smaller footprint. Ask our sales team about current Bronco Sport availability alongside the full-size lineup.
Should I lease or finance a Ford Bronco?
Leasing tends to fit buyers planning to move to a newer trim in a few years, since mileage and condition standards apply at lease-end. Financing tends to fit buyers who intend to keep the Bronco longer and add aftermarket accessories without those restrictions.
Does summer heat in Memphis affect a Bronco's soft top or removable roof?
Molded-In-Color hardtop panels store easily without special care. Soft tops benefit from being folded and stored properly rather than left bunched in the cargo area during peak summer heat, which can accelerate wear on fabric and seals over multiple seasons.